Conduct a gap analysis for a B2B CRM software.
Identify missing features compared to industry leaders like Salesforce or HubSpot.
About this question
Category
Product Strategy
Subcategory
Gap Analysis
Difficulty
Medium
Est. time
35 min
What this question helps you practice
This product strategy question tests how you compare a product against competitors without producing a generic feature checklist. A strong response should define the target customer, evaluate workflows and capability gaps, assess business impact, and prioritize the few gaps that matter most.
How to practice
Define the target customer
Clarify company size, sales motion, industry, CRM maturity, and buyer priorities.
Map capability gaps
Compare core workflows such as lead capture, pipeline management, automation, reporting, integrations, and admin controls.
Prioritize roadmap bets
Rank gaps by customer pain, revenue impact, differentiation, build complexity, and go-to-market fit.
Strong answer signals
Avoids copying Salesforce or HubSpot blindly and anchors analysis in a target segment.
Distinguishes must-have table-stakes features from differentiating capabilities.
Connects gaps to adoption, retention, expansion revenue, or sales productivity.
Common mistakes
Creating a long feature checklist without customer or workflow context.
Assuming the market leader is always the right benchmark for every segment.
Ignoring implementation cost, switching cost, and go-to-market implications.
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Gap Analysis: The Strategic Bridge from "As-Is" to "To-Be"
Gap Analysis is more than just subtracting the present from the future. It is a systems-thinking tool that helps Product Managers quantify strategic gaps, building a realistic Action Plan while minimizing resource waste.
