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Working Backwards: The Customer-Centric Product Design Framework

working-backwards-framework-product-design

TL;DR / Executive Summary

Working Backwards is a product development framework popularized by Amazon that completely inverts the traditional process. Instead of building a product and figuring out how to sell it, PMs must write a fictional Press Release and FAQ (PR/FAQ) from the future launch date *before* allocating any engineering resources. The core formula: Customer Problem -> PR/FAQ -> Product Definition -> Execution.

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