How would you improve the Instagram Stories experience?
About this question
Category
Product Design
Subcategory
Improvement
Difficulty
Easy
Est. time
35 min
What this question helps you practice
This product design question tests whether you can improve a mature social feature with strong existing habits. A strong answer should identify a specific user segment, diagnose friction across creation and viewing, protect user trust, and define success beyond raw time spent.
How to practice
Pick a target segment
Choose a specific user group such as casual viewers, creators, close friends, or businesses.
Diagnose the journey
Map story creation, posting, viewing, replying, discovery, and privacy controls.
Prioritize responsible improvements
Choose solutions that improve meaningful sharing or consumption quality, not just more views.
Strong answer signals
Defines a clear user problem instead of saying Stories needs more engagement.
Balances creator motivation, viewer relevance, privacy, and content fatigue.
Uses metrics such as meaningful replies, creator retention, hide/mute rate, and satisfaction.
Common mistakes
Adding more stickers, filters, or effects without a clear user problem.
Optimizing watch time while ignoring fatigue, privacy, or social pressure.
Forgetting that creators and viewers may have different success criteria.
Ready to try it?
Practice your answer in the interactive workspace.
Keep practicing
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